Robin, a new over-the-counter (OTC) in-the-ear hearing aid with Auracast, showcased by Yeasound at EUHA 2025, is set to get tongues wagging.
Earlier this month, we featured the Yeasound RIC800 OTC hearing aid. This is a buck under $800 (£594) … plus tariffs, taxes and shipping.
As we noted at the time, that is considerably cheaper than many hearing aids, but it is a medical-grade rather than a device fitted by an audiologist. And this may be the clincher for those who need a hearing aid to be fine-tuned for a custom fit. For those who don’t mind tinkering with tech, this could be enough for them.
Yeasound Hearing Technology launched two years ago and has since produced several hearing aids.
It aims for its hearing aids to match the performance of prescription hearing aids while offering a more affordable option, thereby making them accessible to a wider audience.
HearingTracker.com was impressed with the RIC800 OTC, awarding Yeosound’s device an A SoundGrade in its review. It said: “The RIC800 is among the first OTC devices to integrate Auracast, putting it in line with leading prescription hearing aids.”
It also said: “Its combination of hardware quality, adaptive technology, and user-centred features reflects the higher level of industry maturity and competition that is evolving within the OTC hearing aid category.”
Yeasound’s RIC800 has an impressive range of features, including AI-powered noise reduction, IPX8 waterproof coating, Tinnitus Relief features, Bluetooth streaming, and the ability to fine-tune the sound using its app.
And it also has Auracast.
Why are we telling you this?
Because Yeosound’s new in-the-ear product, Robin CIC60, is coming soon.
The Robin CIC60 hearing aid on show at EUHA 2025
The Robin CIC60 was on show at EUHA – CIC stands for Completely in the Canal hearing aid. Yeosound says it is coming soon and will cover severe hearing loss.
The minute hearing aids, about the size of a thumb, were sitting smartly in a charging case. They are lightweight and comfortable in the hand. A small antenna extends out to act as a pull cord, and there are silicon domes to go into the ear.
This small form factor means the aid will be barely visible when in the ear.
Yeosound introduced AI-drive noise cancellation software in the RIC800, and this is bound to carry over to the Robin CIC60.
Its charging pod acts as a remote control, as well as keeping the hearing aids safe and secure when not in use.
It also promises Bluetooth connectivity, including Auracast, for both iOS (Apple) devices and Android, aligning with the technology established in the RIC800.
This launch marks a significant milestone for Yeasound, which has so far focused on behind-the-ear models. They won’t be the first over-the-counter specialist to create a CIC hearing aid, but we suspect they will set the bar when the aids are officially released.
Yeasound say they will be released in the US market by the end of the year. If they are similar to the RIC800, there will be the potential to purchase via Amazon.com (rather than the .co.uk site) and have them shipped to the UK.
